Improve the utilisation of your space with the PRO ECO ® heat mapping functionality.
A heat map uses a warm-to-cool colour spectrum to highlight which areas within a space receive the most attention.
This technology can provide invaluable insights into the way in which space is used and can be a valuable tool in improving the utilisation of space.
Retail & Heat Mapping
Heat mapping can be beneficial in many applications, one example being retail.
Retailers can use heat maps to gain insights into in-store activity and customer behaviour to understand what is or isn’t working within their stores. With the results, store managers can see at a glance which areas of the store are the busiest and which are the quietest, they can also assess if there are any patterns at certain times of the day.
Once the busiest areas of a store have been recognised, the store can be laid out accordingly to maximise potential revenue and customer engagement. The heat map can validate the success of the store layout and allows store managers to find out if new displays caught the attention of shoppers.
Information regarding the store’s busiest periods and most visited areas is key to ensuring appropriate staffing levels. From these results retailers can improve planning to maximise customer experience by locating staff in the busy areas.
Industry & Heat mapping
Heat mapping within industrial applications can show a visual image of where efficiency opportunities may exist within a warehouse operation.
The utilisation of a heat map can highlight areas of the warehouse which are most frequently accessed and what stock items are required most often. These results will enable warehouse managers to optimise stock location. For example, move all stock which is regularly required to the most accessible area.
By making these changes, warehouse operatives will be working more efficiently and methodically.
In any scenario, heat map technology removes the guess work out of understanding the way in which people experience and engage within certain spaces. The technology ensures that a space is as functional as possible and changes to improve usability should any patterns and trends change.